:4 AIR INDIA |Timepass

Tuesday, 21 December 2010

AIR INDIA

AIR INDIA


After the formation of Air India International in 1948, four Lockheed Constellations were ordered to commence international operations. The management began casting about for a symbol that would denote speed and simultaneously have universal

appeal. Sagittarius, the archer, is the ninth sign of the Zodiac. The Greeks represented this constellation in the act of shooting an arrow. As it symbolises movement and speed, the Centaur, a stylised version of Sagittarius, was selected as Air India's logo.



The Centaur is symbolic of the airline and stands out as a distinct and sole representative of the standards Air India has set for itself.

0 comments:

Post a Comment

Newer Post display: none; Older Post Home