Aishwarya's worst ramp look?

Aishwarya autographs her photograph during the launch of the new Longines watch in New Delhi in December 2001.

 In 2006, Aishwarya stole the show at the Belle Arti collection launch.

 Months after her own wedding in 2007, Aishwarya launched the bridal collection from Longines. She made an enchanting image in the turquoise Tarun Tahiliani lehenga with headgear that's typical of Indian brides.

 Aishwarya's dramatic blue and white gown fit in perfectly with the ultra elegance of this prestigious series.

In 2008, Aishwarya launched the Admiral collection in Mumbai.

 In 2009, the outfit and hair more than lived up to the brand motto of elegance in attitude.

 Take a look at the press conference images of Aishwarya for Longines in 2009.

 For a brand that personifies 'Elegance is an attitude' Aishwarya has been a natural choice as 'an ambassador of elegance.' This year though, Aishwarya's hairstyle was a great letdown. The half updo is far from elegant and takes way from the cobalt blue gown.

  

Known for her usual elegance in showcasing Longines on the ramp, Aishwarya latest look has been panned by fashionistas.

Aishwarya Rai Bachchan, Longines brand ambassador, walked the ramp during the launch of the DolceVita collection in New Delhi on December 14, 2010. Longines DolceVita collection is priced between 94,500 Indian rupees to 2,58,000 Indian rupees. This is ARB's 10th year as ambassador for the luxury watch brand.